Delta Private Jets SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1424

SWOT Analysis of Delta Private Jets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delta Private Jets

Parent Company

Delta Air Lines


International (Jets and helicopters)



Tagline/ Slogan



Private jet travel with the strength and safety standards of a major carrier



Air charter

Target Group

Customers seeking private charter services


Transportation services for those who don’t mind paying more

SWOT Analysis


1.Parent company Delta was named the Airline of the Year by Air Transport World magazine and was named to FORTUNE magazine’s 50 Most Admired Companies

2. Delta Private Jets Card holders receive SkyMiles Diamond Medallion tier status

3. Only U.S. airline offering customers combined access to commercial and private jet service

4. Wide range of travel and leisure benefits associated with the use of jet card

5. Delta Private Jets consistently attains the highest achievable safety ratings


1. Very small fleet size means low market share
2. Still has to establish itself on international destinations


1. Promising market growth in Latin America and the Asia Pacific region where the economies are stronger

2. Customised services and packages for attract tourists as well


1. Very small player compared to the competitors

2. Skyrocketing fuel prices reduce the bargaining power of charter Airlines

3. Fluctuating global economy can affect tourism and hence operations



1. Sentient Flight Group, LLC

2. NetJets Inc.

3. Jet Aviation Management AG

4. Marquis Jet Partners, Inc.

5. CitationAir


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