Millennium Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 588
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SWOT Analysis of Millennium Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Millennium Aviation

Parent Company

Millennium Aviation

Category

International Passenger Charter airline

Sector

Airlines

Tagline/ Slogan

Full Service Aviation company

USP

Providing personal touch to the passenger journey

STP

Segment

Passenger Charter

Target Group

FBO ,Charter and fleet maintenance services

Positioning

Providing customers with personalized, time-saving service

SWOT Analysis

Strengths

1. Premier FBO in Reading and the Northeast, providing exceptional world class service without the delays and congestion

2. Cessna authorized single engine service station, including warranty work for new restart single engine aircraft

3. High standard of safety are maintained to avoid accidents

4. Also involved in aircraft sales and acquisition

5. Customer focus and experience adds to the brand value

Weaknesses

1. Comparatively less number of planes means low market share
2. Limitations in geography also restrict business operations

Opportunities

1. Increasing brand awareness using philanthropic work Ex. Raising funds for blood center

2. More advertising and brand building exercises to boost image

3. Target new customers with customised packages

Threats

1. High competition from other regional players
2. Less number of carriers means less competitive ticket pricing

3. Rising cost of aviation fuel could affect operations

Competition

Competitors

1.  Marc Frutcher Aviation Inc

2. Million Air-Reading

3.Reading air charter



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