Skytrans SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 388
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SWOT Analysis of Skytrans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skytrans

Parent Company

Wild Group of Companies

Category

Airline and Air charter business in Australia and Pacific

Sector

Airlines

Tagline/ Slogan

-

USP

Professional aviation services to some of the most remote parts of Australia

STP

Segment

Ad hoc and contract charter work

Target Group

Airlines for special missions , FIFO operations and freight

Positioning

Most experienced  charter airlines in Australia

SWOT Analysis

Strengths

1. Airline also provides fly-in fly-out charter services to many large companies in mining and other domains

2. Strong CSR initiatives helped Skytrans in creating goodwill in Queensland area

3. The company has its destinations to around 25 locations in Australia

4. Strong brand presence in the region adds to the value

Weaknesses

1. Very small fleet size compared to large players
2. Still has to establish itself on many destinations hence low market share

Opportunities

1. Amount of work can sustain the existing players

2. Can focus on tourists by value added customised services
3. Operates in Queensland where a number of gas, coal and other mineral projects are gathering momentum

Threats

1. Availability of cheap labor on mining sites can reduce the number of contracts

2. Competition with other big players means low market share

3. Rising fuel prices can affect profits in business operations

Competition

Competitors

1. Alliance Airlines
2.Virgin Australia
3. QantasLink



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