FS Air Service SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 427
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SWOT Analysis of FS Air Service with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FS Air Service

Parent Company

FS Air Service Inc

Category

Domestic(Small Certified carrier)

Sector

Airlines

Tagline/ Slogan

Anything, Anytime, Anywhere

USP

Company’s fleet can access the areas where other fleets cannot go

STP

Segment

Passenger and cargo transfer

Target Group

Communities of Alaska

Positioning

Reliable service in extreme environment

SWOT Analysis

Strengths

1. Operating in a niche where there is less competition

2.Knownfor its operations and service quality

3. Regionally a well renowned brand due many years of experience

4. Established in 1986 means it has a strong legacy in the region

Weaknesses

1. Fleet with low passenger capacity means low market share

2. Low brand awareness due to limited areas in rest of the country

Opportunities

1. Expansion of fleet and scheduled flights

2. Providing services like medevac and rescue operations

Threats

1. Skyrocketing fuel prices is a concern for business

2. Demand fluctuations, aggressive competition and low tourism can hurt profits

3. Strict aviation rules can also cause issues in operations

Competition

Competitors

1. Wings of Alaska

2. Alaskan Airlines

3. Grant Aviation



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