Express One International SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 453
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SWOT Analysis of Express One International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Express One International

Parent Company

Express One International Airlines

Category

International

Sector

Airlines

Tagline/ Slogan

-

USP

Cost effective solutions

STP

Segment

Chartered and leasing services

Target Group

Air ambulance, passenger, cargo, HAZMAT and airfreight

Positioning

Efficient, cost effective transportation solutions

SWOT Analysis

Strengths

1. Presence in centrally located Central Florida Air Maintenance
2. Operating in the niche field of Air Ambulance and HAZMAT services
3. Over 30 years of experience in the industry

4. Cargo services to Canada, Mexico along with US destinations

Weaknesses

1. Debarred from government contracting
2.Filed for bankruptcy due to financial constraints

3.Very small fleet size means a low market share

Opportunities

1.Also operates in aircraft management and aviation consulting services

2. Operates in military and civilian aircraft ground support system

3. Increasing fleet size can help the brand reach to new destinations

Threats

1.Constantly declining business

2. Spoiled image because of a fraud case

3. Fuels prices and high costs of operations affect the business

Competition

Competitors

1. Air Ambulance America
2.Phoenix Airways

3.Express Air med transport



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