Florida West International Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 709
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SWOT Analysis of Florida West International Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Florida West International Airways

Parent Company

LATAM Airlines Group

Category

American cargo airline

Sector

Airlines

Tagline/ Slogan

-

USP

Maintaining first world standards in third world environments

STP

Segment

Airline charter and cargo services

Target Group

Scheduled and charter services (mostly in USA, Caribbean, Latin America)

Positioning

All-Cargo carrier

SWOT Analysis

Strengths

1. Carries all types of cargo ranging from Live animals to dangerous goods

2. Capability to operate aircraft all over the global market and  expertise to support the setting up of new cargo operations

3. main markets in Latin America, the Caribbean and the USA

4. A well known brand regionally with consistent services

Weaknesses

1. Indictment of three executives in Conspiracy to Fix Rates on Air Cargo Shipments had tarnished companies image.

2. Fleet is very small hence low market share

3. Filed for bankruptcy due to financial complications

Opportunities

1.Company will be looking to invest into the company and expand its operations

2. Increase fleet size to expand operations

3. Newer destinations and active workforce can propel business activities

Threats

1. Company had to sell off its fleet due to the recurring financial troubles, and has massively scaled down its operations

2. Increasing competition can affect market share

3. Rising cost of operations and fuel prices would affect company operations

Competition

Competitors

1. Ameriflight

2. Centurion Air Cargo

3. IBC Airways


The table above concludes the Florida West International Airways SWOT analysis along with its marketing and brand parameters.

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