Trans States Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 671
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SWOT Analysis of Trans States Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Trans States Airlines

Parent Company

Trans States Holdings

Category

Regional

Sector

Airlines

Tagline/ Slogan

Flying for business is our business

USP

Regional experience as a feeder

STP

Segment

Regional Passengers

Target Group

Passengers commuting in mid-western and northeastern US

Positioning

Quality regional feeder airline

SWOT Analysis

Strengths

1. Trans States Airlines has been the recipient of the Federal Aviation Administration's Certificate of Excellence Diamond Award in Maintenance eight years in a row
2. Fifth largest independent (privately held) regional airlines in the United States
3. More than 30 years of experience and is a known brand name

4. The company has focused on frequent flier programs, alliances and lounge services for a good customer service

5. It carries approx 2 million passengers annually

Weaknesses

1. Accidents and other incidents have affected the brand image
2. Limited geographic operations means it has a lower market share

Opportunities

1. Most of the business from repeat customers (Strong word of mouth)
2.Growth opportunities  in personalized private charters
3. Engage in brand building activity to increase customer base

Threats

1. Airline industry had struggled financially
2. Rising fuel costs and labor costs can affect business

3. Unfavorable market conditions and govt policies can adversely affect operations

Competition

Competitors

1. US Airways
2. Gojet Airlines LLC
3. Flight Works Incorporated



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