AirStar Executive Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 486

SWOT Analysis of AirStar Executive Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AirStar Executive Airways

Parent Company

AirStar Aviation Services


International (USA and Caribbean)



Tagline/ Slogan

Fly Smarter Charter


Private travel with the strength and safety standards of a major carrier



Air charter

Target Group

Customers seeking private charter services


First Class Air Charter Airline Services to and from the Florida Keys and the Bahamas

SWOT Analysis


1. Offering customers combined access to commercial and private jet service

2. Service across all US states and even to the Caribbean countries

3. On-demand customised services also available for customers

4. Wide range of travel and leisure benefits associated with the use of card

5. Highest achievable safety ratings


1. Very small fleet size means low business
2. Still has to establish itself on international destinations

3. Small brand as compared to big airlines means low market share


1. Promising market growth in Latin America and the Asia Pacific region where the economies are stronger

2. More marketing and advertising through TVCs, social media etc to boost presence

3. Tie-ups with bigger players can boost brand image


1. Very small player compared to the competitors
2. Skyrocketing fuel prices reduce the bargaining power of charter Airlines

3. Govt policies not favoring aviation services can affect business



1. Bahamas Express

2. Island Air Charters

3. Noble Air Charter


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