COMAIR Flight Services SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 476
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SWOT Analysis of COMAIR Flight Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

COMAIR Flight Services

Parent Company

Comair Flight Services (Pty) Ltd

Category

Aircraft charter, aircraft management and flight support services

Sector

Airlines

Tagline/ Slogan

Experience the luxury and comfort of flying with CFS

USP

Providing personal touch to the passenger journey

STP

Segment

Passenger Charter

Target Group

FBO ,Charter and fleet maintenance services

Positioning

Providing customers with personalized, time-saving service

SWOT Analysis

Strengths

1. Premier FBO in Lanseria Intl Airport, providing exceptional world class service without the delays and congestion

2. Modern aircraft fleet more than doubled in size

3. High standard of safety are maintained to avoid accidents

4. Also involved in aircraft sales and acquisition

5. Strong client base despite being a new player in the industry

Weaknesses

1. Comparatively less number of planes means low market share
2. Single code share agreement and limited geographic presence

Opportunities

1. Increasing number of destinations and service offerings

2. More marketing and advertising through TVCs, social media etc to boost presence

3. Tie-ups with bigger players can boost brand image

Threats

1. High competition from other regional players
2. Less number of carriers means less competitive ticket pricing

3. Govt policies not favoring aviation services can affect business

Competition

Competitors

1.  Fly Zenith

2. SkyClass Aviation

3. Federal Air



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