COMAIR Flight Services SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 452

SWOT Analysis of COMAIR Flight Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

COMAIR Flight Services

Parent Company

Comair Flight Services (Pty) Ltd


Aircraft charter, aircraft management and flight support services



Tagline/ Slogan

Experience the luxury and comfort of flying with CFS


Providing personal touch to the passenger journey



Passenger Charter

Target Group

FBO ,Charter and fleet maintenance services


Providing customers with personalized, time-saving service

SWOT Analysis


1. Premier FBO in Lanseria Intl Airport, providing exceptional world class service without the delays and congestion

2. Modern aircraft fleet more than doubled in size

3. High standard of safety are maintained to avoid accidents

4. Also involved in aircraft sales and acquisition

5. Strong client base despite being a new player in the industry


1. Comparatively less number of planes means low market share
2. Single code share agreement and limited geographic presence


1. Increasing number of destinations and service offerings

2. More marketing and advertising through TVCs, social media etc to boost presence

3. Tie-ups with bigger players can boost brand image


1. High competition from other regional players
2. Less number of carriers means less competitive ticket pricing

3. Govt policies not favoring aviation services can affect business



1.  Fly Zenith

2. SkyClass Aviation

3. Federal Air


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