Rovos Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 456
Advertisements

SWOT Analysis of Rovos Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rovos Air

Parent Company

TIM Holdings (PTY) LTD

Category

Regional(Hawaii tourists)

Sector

Airlines

Tagline/ Slogan

-

USP

Offering passengers a nostalgic flight in yesterday's aircraft

STP

Segment

Tourists Visiting South Africa

Target Group

Middle and upper middle class individuals

Positioning

Offering  exclusive five-star journey of Southern Africa

SWOT Analysis

Strengths

1. Very specialized services
2. Focus on limited number of aircraft types
3. Full in-house spares support for the fleet
4. Popularity and market acceptance (Associated with popular brand Rovos Rail)

Weaknesses

1. Low brand awareness and low market share compared to prominent brands
2. Fleet is comparatively small and has limited operations

Opportunities

1. Introduction of flights to the new tourist destinations
2. More comprehensive services can be provided using facilities from Rovos Rail

3. Advertising and marketing exercises can boost the brand image

Threats

1. High competition from other regional players
2. Less number of carriers means less competitive ticket pricing

3. Govt policies not favoring aviation services can affect business

Competition

Competitors

1. South African Airways

2. Fly Zenith Air

3. Fly Sky class



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: