Pacific Wings Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 573
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SWOT Analysis of Pacific Wings Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pacific Wings Airlines

Parent Company

Pacific Air Holdings L.L.C

Category

International

Sector

Airlines

Tagline/ Slogan

-

USP

Most environment friendly Airline base in south west

STP

Segment

Commuter Airlines

Target Group

Passengers travelling to Mexico and Hawaii

Positioning

Efficient, cost effective transportation solutions

SWOT Analysis

Strengths

1. Central Florida Air Maintenance
2. Operating in the niche field of Air Ambulance and HAZMAT services
3. Over 30 years of experience in the industry

4. It has services to Mexico under New Mexico airlines

Weaknesses

1. Very small fleet size means low profitability

2. Most of the subsidiaries of parent company are closed

Opportunities

1.Also operates in aircraft management and aviation consulting services

2. Operates in military and civilian aircraft ground support system

3. Expand newer geographies can help revive business

Threats

1.Constantly declining business

2. Spoiled image because of the accidents

3. Very strong competition can reduce market share

Competition

Competitors

1. Island Air
2. Silver airways



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