National Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 444
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SWOT Analysis of National Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Airlines

Parent Company

National Air Cargo Group

Category

Air Charter

Sector

Airlines

Tagline/ Slogan

Unrelenting Service

USP

Unmatched agility and customer service

STP

Segment

Airline charter and cargo services

Target Group

Scheduled and charter services (Throughout the world)

Positioning

Move faster, respond sooner and deliver more

SWOT Analysis

Strengths

1. Earned an impeccable reputation by providing mission-critical logistics support to military forces, by delivering essential supplies when lives are on the line

2. Providea customizable IT systems and easy access to the tracking systems, which enables customers to monitor the progress of their shipments

3. National Air Cargo Group, Inc. ,National Airlines is a Part 121 carrier and member of the Civil Reserve Air Fleet (CRAF) specializing in time-sensitive and heavy-lift domestic and international cargo solutions

Weaknesses

1. Air cargo industry remains under the effect of deteriorating consumer confidence and economic uncertainty

2. Low brand awareness about the brand and limited operations compared to large players

Opportunities

1. New tie ups with prominent bigger players

2. Low risk opportunity for growth in ACMI model

3. Expanding reach by introducing new destinations

Threats

1. Operating in unstable areas like Afghanistan

2.Increase in labor costs

3. Increasing fuel costs can affect profts

Competition

Competitors

1. AerCap Holdings

2. AirAtlanta

3. Evergreen Holdings 



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