Corporate Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 596
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SWOT Analysis of Corporate Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Corporate Air

Parent Company

Corporate Air

Category

Regional

Sector

Airlines

Tagline/ Slogan

The Best Way From Here To There Is Corporate Air

USP

Regional experience as a feeder

STP

Segment

Regional Passengers

Target Group

Serving nine states in midwestern and northeastern US

Positioning

Quality regional feeder airline

SWOT Analysis

Strengths

1. Provides feeder service on behalf of FedEx Express, as well as the United States Postal Service
2. Company had won philanthropy and diamond awards
3. More than a few decades of experience and is a known brand name

4. Regionally a prominent B2B service provider in the USA

Weaknesses

1. Accidents happening in the recent past have affected brand image
2. Tarnished image due to FAA fines & limited geographic reach

Opportunities

1. Most of the business from repeat customers (Strong word of mouth)
2.Growth opportunities  in personalized private charters
3. Engage in philanthropic activities to improve brand image

Threats

1. Airline industry had struggled financially
2. Rising fuel costs can affect business oeprations

3. Increasing competitor activity can reduce market share

Competition

Competitors

1. TransState Airlines
2. Gojet Airlines LLC
3. Flight Works Incorporated



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