Allegiance Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 660
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SWOT Analysis of Allegiance Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Allegiance Air

Parent Company

Allegiance Air Co

Category

Domestic airlines

Sector

Airlines

Tagline/ Slogan

Travel is our deal

USP

Strong relationships with preferred aircraft owners

STP

Segment

Air charter & scheduled flights

Target Group

Customers seeking private charter services

Positioning

Providing right aircraft for each request

SWOT Analysis

Strengths

1. Offering customers combined access to commercial and private jet service

2. Most short notice time and destination changes can be accommodated with ease

3. Highest achievable safety ratings

4. A regionally player in the US operating in around 100 destinations through a strong fleet size

5. The company has over 1800 employees in the workforce

6. The brand has been recognized with several awards

Weaknesses

1. Despite being a strong player, the brand awareness is low
2. Still has to establish itself on international destinations

Opportunities

1. Allegiance Air can expand to newer destinations

2. Increasing fleet size and more customer focused activities can boost brand image

3. More marketing and branding exercises can help build a strong brand recall

Threats

1. Increasing activities of competitors

2. Skyrocketing fuel prices reduce the bargaining power of charter Airlines

3. Fluctuating economic scenarios can affect business

Competition

Competitors

1. Southwest

2.  Cathay Pacific

3.  United Airlines


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