New Mexico Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 516
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SWOT Analysis of New Mexico Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New Mexico Airlines

Parent Company

Pacific Air Holdings L.L.C

Category

Regional

Sector

Airlines

Tagline/ Slogan

-

USP

Extensive network of local contacts and resources

STP

Segment

Commuter Airlines

Target Group

Middle and upper middle class

Positioning

Providing personalized charter services

SWOT Analysis

Strengths

1. New Mexico after the airline was awarded an Essential Air Service contract to serve Hobbs and Carlsbad, New Mexico
2. Most environmentally friendly airline fleet in the Southwest.
3. Many decades of experience in the industry

4. Regionally a strong player focused on good customer service

Weaknesses

1. Very small fleet size compared to large players

2. Most of the subsidiaries of parent company are closed which is s concern

Opportunities

1.Also operates in aircraft management and aviation consulting services

2. Operates in military and civilian aircraft ground support system

3. Increasing destinations can help reach out services to other customers

Threats

1.Constantly declining business (Pulling out of many destinations)

2. Spoiled image because of the accidents

3. Very strong competition means lower market share

Competition

Competitors

1. Island Air
2. Silver airways



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