NorthWestern Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of NorthWestern Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NorthWestern Corporation

Parent Company

NorthWestern Corporation

Category

Energy

Sector

Generation, transmission, and distribution of electricity and the transmission and distribution of gas.

Tagline/ Slogan

Delivering a bright future

USP

Working together to deliver safe, reliable and innovative energy solutions that create value for customers, communities, employees and investors

STP

Segment

Electricity generation, transmission, and distribution, and transmission and distribution of gas

Target Group

Residents and businesses in Montana, South Dakota, and Nebraska

Positioning

Working together to deliver safe, reliable and innovative energy solutions that create value for customers, communities, employees and investors.

SWOT Analysis

Strengths

1. One of the largest providers of electricity and natural gas in the northwest quadrant of the United States
2. Strong customer base- serves approximately 650,000+ customers spread across the US

3. Vertically integrated operations

4. Strong transmission and distribution portfolio in Montana

5. Its Products include utility operations which consist of regulated electric and natural gas distribution, transmission and energy supply

Weaknesses

1. Dependence on coal-fired generation for South Dakota operations


2. Marred in controversy regarding artificially inflating the stock price through material omissions and materially false and misleading statements.

Opportunities

1. Strategic acquisitions of smaller companies can boost market
2. Infrastructure upgradations
3.Investing in renewable energy

Threats

1. Contractual risks and regulatory concerns
2.Seasonality in business is a concern

3. Increasing competition activity and higher costs of operations

Competition

Competitors

1.Black Hills Corporation
2.MDU Resources Group
3.Xcel Energy Inc



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