HGTV SWOT Analysis, USP & Competitors

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SWOT Analysis of HGTV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HGTV

Parent Company

Scripps Networks Interactive

Category

Home Improvement and Gardening

Sector

Media & Broadcasting

Tagline/ Slogan

Home Starts Here

USP

Highly rated shows by famous celebrities

STP

Segment

Based on profession

Target Group

Housewives, interior decorators, gardening dabblers

Positioning

An easy guide to make your home beautiful

SWOT Analysis

Strengths

1. Highly focused on showing home improvement, gardening, craft and remodeling.
2. Audience base is very loyal

3. Over 90million subscribers across USA, shows its strong presence

4. International presence in Canada & Australia

Weaknesses

1. Limited global appeal as compared to other TV channels

2. Has been involved in a few controversies on airing of certain content

Opportunities

1. Can use social media further to popularize its shows.
2. Increase in income level of the people allows them to focus more on the aesthetics

3. Aggressive use of online platform to engage with users

Threats

1. Changing preferences of users can decline loyalty
2. Rise of one competitor can deteriorate its market value

3. Unfavorable market conditions can reduce revenues and profits

Competition

Competitors

1. The LifeStyle Channel

2. BBC Lifestyle

3. TLC



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