SWOT Analysis of Valuair with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Jetstar Asia Airways
Low cost carrier while retaining the benefits of frills
Low cost airlines
Travelers wanting a low cost fare but unwilling to give up on extra amenities
Airline with extra frills without compromising on low cost tickets.
1. Able to provide better service than competing low cost carriers while still retaining sizeable profit margins 2. Boom in SEA tourism industry leading to high capacity utilization across its routes 3. Extensive domestic and regional presence as it is one of the top three service providers
4. Strong route network serving both domestic and international routes
5. Value for money for the people travelling in the South East Asian region
1. Employees strike’s always a concern due to strong unions and low wages 2. High maintenance overhead due to aging aircrafts and limited brand visibilty
1. Route expansion in SEA with increase in demand due to tourism 2. Increase in share of business travelers who like frills 3. Introduction of new ticket tiers can attract customers who like to customize the service and frills they are buying
1. High fuel costs diminishing margin per ticket 2. Intense competition from other low cost carriers 3. 80% of costs are fixed which can impact profit if flights don’t run on high capacity
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