Continental Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 608
Advertisements

SWOT Analysis of Continental Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Continental Airlines

Parent Company

United Continental Holdings. Inc.

Category

Airline

Sector

Airlines

Tagline/ Slogan

Work Hard. Fly Right.

USP

Number one player in glass cleaner category

STP

Segment

Economy Airline

Target Group

Middle-class passengers

Positioning

Presenting a convenient flying option

SWOT Analysis

Strengths

1. Operational Performance

2. Advantageous location of hubs

3. Strong Industry position

4. 140+ destinations across the US

5. Strong branding and marketing initiatives have made the brand a prominent name

6. Has been recognized with several awards

7. It has a lot of focus on maintaining an environmental friendly approach in business

Weaknesses

1. Past incidents & accidents have left a bad image of the brand

2. Over dependency on US

Opportunities

1. Growing global air freight and logistics

2. Growth in US airline industry

3. Passenger traffic in Asia Pacific

Threats

1. Rising aviation fuel prices

2. Intense competition and price discounting

3. Foreign currency fluctuation

Competition

Competitors

1. American Airlines

2. Southwest Airlines

3. Delta Airlines

4. Alaska Airlines

5. JETBlue

6. Frontier Airlines



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: