Air India SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 9029
Advertisements

SWOT Analysis of Air India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Air India

Parent Company

Air India Limited

Category

International

Sector

Airlines

Tagline/ Slogan

Your Palace in the Sky

USP

The oldest Indian international airline

STP

Segment

Indian international travellers

Target Group

Corporate, Upper Middle Class

Positioning

Premium

SWOT Analysis

Strengths

1. Strong Backing by the government of India
2. Brand New Fleet of aircraft

3. It is known for its unique and high quality "Maharaja" advertising

4. Air India has its presence in nearly 19 countries

5. It covers approximately 50 destinations in India

Weaknesses

1. Labour Problems and political intervention is a cause of worry
2. Financial crisis leading to payment issues of employees

Opportunities

1. Dedicated set of customers. Can leverage on brand new fleet

2. Expansion of routes and international destinations

3. Solving internal issues regarding workforce can hugely boost image and operations

Threats

1. Rising Labour Costs
2. Rising Fuel Costs
3. Losing Marketshare due to other carriers

Competition

Competitors

1.Jet Airways
2.British Airways
3.Kingfisher Airlines
4.Emirates



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: