Air India SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 9468
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SWOT Analysis of Air India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Air India

Parent Company

Air India Limited

Category

International

Sector

Airlines

Tagline/ Slogan

Your Palace in the Sky

USP

Air India is the oldest Indian international airline

Air India STP

Segment

Indian international travellers

Target Group

Corporate, Upper Middle Class

Positioning

Premium airline travel from India to other global destinations

Air India SWOT Analysis

Strengths

1. Strong Backing by the government of India is a big boost for Air India
2. Brand New Fleet of aircraft acquired by Air India

3. Air India is known for its unique and high quality "Maharaja" advertising

4. The company has its presence in more than 20+ countries

5. It covers approximately 50 destinations in India

6. Good advertising and branding has increased brand value

7. Online ticketing and low prices have increased the sales of Air India

Weaknesses

1. Labour Problems and political intervention is a cause of worry for Air India
2. Financial crisis leading to payment issues of employees

Opportunities

1. Dedicated set of customers can boost Air India's business. Also, it can leverage on brand new fleet

2. The company can benefit from expansion of routes and international destinations

3. Solving internal issues regarding workforce can hugely boost image and operations

Threats

1. Rising Labour Costs can affect Air India's business operations
2. Rising Fuel Costs directly impact the running costs
3. Losing Marketshare due to other carriers

Competition

Competitors

1.Jet Airways
2.British Airways
3.Kingfisher Airlines
4.Emirates



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