Go Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 4532
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SWOT Analysis of Go Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Go Air

Parent Company

Wadia Group

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

Fly Smart

USP

Lowest Price Good service airlines

STP

Segment

Cost Conscious Passengers

Target Group

Lower Middle Class / Middle Class

Positioning

Low Cost No Frills

SWOT Analysis

Strengths

1. Strong backing by the Promoters
2. LCC segment is ever growing in India

3. Has nearly 1000 flights per week

4. Covers all the major Indian cities

5. Good branding and marketing in India

Weaknesses

1. Market share is very less as compared to leading players

2. It has entered into the Indian market later than competition and also has lesser destinations

Opportunities

1. Middle Class taking to the skies

2. More destinations for the customers to choose from

3. Global operations can also be a value addition

Threats

1. Plenty of new LCCs to compete with who already have taken the lead
2. Rising Labour costs
3. Rising Fuel Costs

Competition

Competitors

1.Indigo Airlines

2.Spicejet

3.Kingfisher Red

4.JetKonnect




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