Indigo Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 14294
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SWOT Analysis of Indigo Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IndiGo

Parent Company

InterGlobe Enterprises

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

Go IndiGo

USP

On Time Performance, Lowest Price

STP

Segment

Cost Conscious Passengers

Target Group

Lower Middle Class / Middle Class

Positioning

Low Cost No Frills

SWOT Analysis

Strengths

1. Strong backing Promoters and is one of the largest low cost carriers in India
2. Only LCC to make consistent profits

3. It has one of the major airlines in India in terms of market share

4. LCC which has entered international markets has boosted its brand value

5. Good advertising and marketing strategies have increased its brand recall

Weaknesses

1.Not on too many routes as compared to competitors

2. Still has to establish itself on international destinations

Opportunities

1. Opening up of International routes
2. Largest Marketshare among LCCs in Indian Market
3. Middle Class taking to the skies

Threats

1. Plenty of new LCCs to compete with
2. Rising Labour costs and changing govt policies
3. Rising Fuel Costs

Competition

Competitors

1.Go Air

2.Spicejet

3.Kingfisher Red

4.JetKonnect



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