Korean Air SWOT Analysis
Korean Air is one of the leading brands in the airlines sector. Korean Air SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Korean Air:
Quick Glance:
Korean Air Strengths
- Wide market reach in over 45 countries
- Strong backing of Korean Govt.
- Involved in many eco-friendly initiatives
- Has nearly 130 destinations across the world
- It is amongst the top airlines in terms of passengers carried
- Its Skypass loyalty program is hugely popular among the passengers
Above are the strengths in the SWOT Analysis of Korean Air. The strengths of Korean Air looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Korean Air Weaknesses
- Loss of market share to low cost airlines
- Stiff competition means operations are restricted on certain important routes
These were the weaknesses in the Korean Air SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Korean Air Opportunities
- Positive outlook towards Korean travel and tourism industry
- Leverage on Korean Air Aerospace Division (KAL-ASD)
- More penetration in emerging economies to tap-international flyers
Above we covered the opportunities in Korean Air SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Korean Air Threats
- Rising fuel prices
- Foreign currency fluctuations
- Rising labor cost and changing govt policies
The threats in the SWOT Analysis of Korean Air are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Korean Air SWOT analysis.
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About Korean Air
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Korean Air Overview | |
|---|---|
| Parent Company |
Hanjin Group |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Excellence in Flight |
| AllUSP |
Best Airline in cargo transportation area |
| Korean Air STP | |
| Segmentation |
Customers looking for comfort/reliability |
| Target Market |
Middle class/upper middle class |
| Positioning |
Premium airlines operating globally |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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