Delta Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 13507
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SWOT Analysis of Delta Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delta Airlines

Parent Company

Delta Airlines Inc.

Category

International

Sector

Airlines

Tagline/ Slogan

Keep Climbing; Change is:Delta; One Great Airline; Good Goes around; We Love to Fly and it Shows; Delta gets you there;

USP

World's Largest and America's oldest operating Airline

STP

Segment

Passengers preferring reliability, safety and comfort

Target Group

Frequent Business travelers, Middle class/Upper middle class

Positioning

' Passenger's Airline '

SWOT Analysis

Strengths

1. Strategic merger of Northwest Airlines
2. Strong Brand Equity and brand presence
3. Strong hub in Atlanta

4. It has near about 5000 flights every day

5. Has a strong employee force of over 75,000 people

6. A fleetsize of over 700 caters to 250+ destinations

Weaknesses

1. Overdependence on the North American market
2. High debt obligations causing financial issues

Opportunities

1. Leverage on SkyMiles, Delta is the only airlines to have no expiration date of the extra miles offered
2. Capitalize on growing market for aircraft maintenance, repair, and overhaul (MRO)
3. Delta is well positioned to capitalize on growing US regional airline industry

Threats

1. Intense Competition
2. Reputation damage as Delta was rated worst airline by USNews.com 2010
3. Hike in fuel prices

Competition

Competitors

1. United Continental Holdings
2. Southwest Airlines
3. American Airlines



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