Southwest Airlines SWOT Analysis

Southwest Airlines is one of the leading brands in the airlines sector. Southwest Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Southwest Airlines:

Southwest Airlines Strengths

1. Southwest is one of the largest airline brands in the world
2. Southwest airlines is recognized for offering low-cost travel to travelers
3. The company has its reach to more than 100 destination in the USA
4. Apart from USA, Southwest has its flights flying to 10 countries
5. The company has more than 50,000 employees
6. Due to very streamlined process, the airline operator receives very few complaints as compared to other air carrier
7. Southwest's business model of low-cost air travel has been a major inspiration to many companies worldwide
8. As a part of its experience, the aircrafts offer Wi-Fi, entertainment, movies, games, music etc.
9. The company has a very effective marketing via several channels like TV, print ads, online ads and ecommerce portals

Above are the strengths in the SWOT Analysis of Southwest Airlines. The strengths of Southwest Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Southwest Airlines Weaknesses

1. Strong competition from other low cost carriers means limited market share growth
2. Dependence only on the American market means limited customer share of travelers

These were the weaknesses in the Southwest Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Southwest Airlines Opportunities

1. Expansion to other cities with the USA can help boost its business
2. International flights and global expansion can help increase the revenue for Southwest airlines
3. Tie-up with international airline companies to offer global air travel at affordable prices

Above we covered the opportunities in Southwest Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Southwest Airlines Threats

1. Operating costs can increase and hence air fare will increase
2.  Increase in fuel prices can lead to loss of margins for Southwest
3. Changing economic policies, recessions & pandemics can affect the tourism sector, thereby impacting their revenue

The threats in the SWOT Analysis of Southwest Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Southwest Airlines SWOT analysis.

Continue reading more about the brand/company.

About Southwest Airlines

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Southwest Airlines. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

Important Brands:

• Adidas SWOT Analysis
• BMW SWOT Analysis
• Samsung SWOT Analysis
• Nike SWOT Analysis
• Coca Cola SWOT Analysis
• Fedex SWOT Analysis

Sectors:

• Automobiles
• Banking
• Food & Beverages
• FMCG
• Retail
• More Sectors

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on: