Kingfisher Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 9712
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SWOT Analysis of Kingfisher Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kingfisher Airlines

Parent Company

United Breweries Group

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

Fly The Good Times

USP

Kingfisher Airlines was a premium Airline catering to upper class & giving them a luxurious flying experience

Kingfisher Airlines STP

Segment

Passengers in India preferring comfort in airlines

Target Group

Corporate, Upper Middle Class

Positioning

Kingfisher Airlines was catering to premium flyers in India

King Fisher SWOT Analysis

Strengths

1. Kingfisher Airlines created a good image among Indian fliers
2. Strong backing from promoters

3. Kingfisher Airlines was awarded as one of the most premium domestic airlines in India

4. More than 1 million passengers catered in a year

5. Exclusive and premium advertising and sponsorship gave Kingfisher Airlines a high brand recall

6. It had flights to 25 Indian destinations and international flights as well

Weaknesses

1. Financial issues due to heavy Debt caused Kingfisher Airlines to shut operations

2. Laying off employees caused a bad image

Opportunities

1. Reputation of providing the best amenitites in Indian skies

2. Financial stability could have improved operations for Kingfisher Airlines

3. More domestic and international destinations

Threats

1. LCCs eatiing up the marketshare of Kingfisher Airlines lead to its decline
2. Rising Fuel Costs
3. Pressure from aviation committees and govt policies

Competition

Competitors

1. Jet Airways

2. Air India

3. Indigo Airlines


The table above concludes the Kingfisher Airlines SWOT analysis along with its marketing strategy and brand parameters.

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