Kingfisher Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 8622
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SWOT Analysis of Kingfisher Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kingfisher Airlines

Parent Company

United Breweries Group

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

Fly The Good Times

USP

Premium Airline, High Class

STP

Segment

Passengers preferring comfort

Target Group

Corporate, Upper Middle Class

Positioning

Premium

SWOT Analysis

Strengths

1. Has created a good image among Indian fliers
2. Strong backing from promoters

3. Awarded as one of the most premium domestic airlines in India

4. More than 1 million passengers catered in a year

5. Exclusive and premium advertising and sponsorship give it a high brand recall

6. It has flights to 25 Indian destinations and international flights as well

Weaknesses

1. Financial issues due to Heavy Debt

2. Laying off employees caused a bad image

Opportunities

1. Reputation of providing the best amenitites in Indian skies

2. Financial stability can improve operations

3. More domestic and international destinations

Threats

1. LCCs eatiing up the marketshare
2. Rising Fuel Costs
3. Pressure from aviation committees and govt policies

Competition

Competitors

1.Jet Airways

2.Air India



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