ExpressJet SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 848
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SWOT Analysis of ExpressJet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ExpressJet

Parent Company

SkyWest, Inc

Category

Domestic

Sector

Airline

Tagline/ Slogan

Live Connected

USP

Largest regional airline in the world with more than 400 aircraft

STP

Segment

Price sensitive travelers looking for descent service

Target Group

Middle class/ upper middle class

Positioning

An airline people can count on

SWOT Analysis

Strengths

1. Strong dominance in the regional market
2. A very well established brand with a high top-of-the mind brand recall
3. Serves over 150+ destinations effectively operating via Delta Connection and United Express

4. Good brand reputation among the customers it operates

Weaknesses

1. Inspite of good customer reviews there is no official ranking awarded to ExpressJet by Skytrax
2. Losing out on business in Asian market

Opportunities

1. Leverage association with 2 major airline alliances, SkyTeam and Star Alliance
2. Start international flights on a regular basis by making efficient use of the 400+ aircrafts in the fleet

Threats

1. Saturation in the American market and hence less scope of growth
2. Cut-throat competition making it difficult to offer quality service at affordable prices
3. Increasing fuel and labor cost

Competition

Competitors

1. Air Wisconsin
2. AMR
3. Chautauqua Airlines



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