SWOT Analysis of Air Algerie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Always Caring for you
National Flag carrier of Algeria
Cost / Safety conscious customers
Middle class and upper middle class
Quality service at affordable prices
1. Financial support from Algerian Government 2. Strong dominance in Algerian domestic market hence major players looking for a tie-up with Air Algerie 3. Has its own catering service and also average age of planes is only 9.5 years
1. No membership of any of the Airline Alliances 2. Employee strikes is a concern
1. To be a part of any airline alliance (Sky team, Star, One world) 2. Algeria's National Tourist Development Plan to attract 2.5 million tourists by 2015 thus increasing demand for air travel 3. Expand reach by making code share agreements with major players
In the aviation sector
1. Increasing cost of aviation fuel 2. Increasing Labor cost 3. Fluctuating demand of air travel in Algeria
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