Air Algerie SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 2161
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SWOT Analysis of Air Algerie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air Algerie

Parent Company

Sonatrach

Category

International

Sector

Airlines

Tagline/ Slogan

Always Caring for you

USP

National Flag carrier of Algeria

STP

Segment

Cost / Safety conscious customers

Target Group

Middle class and upper middle class

Positioning

Quality service at affordable prices

SWOT Analysis

Strengths

1. Financial support from Algerian Government
2. Strong dominance in Algerian domestic market hence major players looking for a tie-up with Air Algerie
3. Has its own catering service and also average age of planes is only 9.5 years

Weaknesses

1. No membership of any of the Airline Alliances
2. Employee strikes is a concern

Opportunities

1. To be a part of any airline alliance (Sky team, Star, One world)
2. Algeria's National Tourist Development Plan to attract 2.5 million tourists by 2015 thus increasing demand for air travel
3. Expand reach by making code share agreements with major players

In the aviation sector

Threats

1. Increasing cost of aviation fuel
2. Increasing Labor cost
3. Fluctuating demand of air travel in Algeria

Competition

Competitors

1. Aigle Azur
2. Air France
3. Tunisair



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