AMR Corporation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1733
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SWOT Analysis of AMR Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AMR Corporation

Parent Company

AMR Corporation

Category

International

Sector

Airlines

Tagline/ Slogan

Something special in the air

USP

Americas Largest Airline

STP

Segment

Customers preferring comfort/punctuality

Target Group

Middle Class and upper middle class

Positioning

Premium American airlines

SWOT Analysis

Strengths

1. 800 airports in 150 countries, employs more than 60,000 people

2. Advantage recognized as the best customer loyalty program
2. Strong Brand image, Started many new routes

3. Strong image for onboard entertainment content

4. Wide reach with over 250 destinations with a strong fleet size of 600 carriers

5. Founding member of One world Alliance

Weaknesses

1. Financial position is a cause for concern

2. Losing out market share to LCCs and other competitive players is a concern

Opportunities

1. Leverage on code share agreement with a number of airlines
2. Capitalization on growth of HDTV
3. More international destinations on popular routes

Threats

1. Increasing Fuel Costs and Increasing Labor Costs

2. Pressure from regulation bodies and govt policies
3. Low fare service providers

Competition

Competitors

1. United Airlines
2. Delta Airlines
3. Northwest Airlines



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