Air Mauritius SWOT Analysis
Air Mauritius is one of the leading brands in the airlines sector. Air Mauritius SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Air Mauritius:
Quick Glance:
Air Mauritius Strengths
- Recipient of Indian Ocean Leading Airline Prize seven years in a row
- Very young fleet with an average age of 9.4 years
- An important and strong presence in the European, African, and Indian Ocean region markets
- According to Aviation Safety Network, the airline has not suffered any accident or incident that led to fatalities thus a strong image for safety
- Strong support from the govt
Above are the strengths in the SWOT Analysis of Air Mauritius. The strengths of Air Mauritius looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air Mauritius Weaknesses
- Strong competition means limited market share
- Limited destinations and hence not utilizing the potential of Airline business
These were the weaknesses in the Air Mauritius SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Air Mauritius Opportunities
- Expanding reach by increasing number of destinations and fleet size
- Leverage on safety to attract high end travelers
- Utilize strong association with Air bus to increase fleet size
Above we covered the opportunities in Air Mauritius SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Air Mauritius Threats
- Unstable European economy
- Increasing cost of fuel
The threats in the SWOT Analysis of Air Mauritius are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Air Mauritius SWOT analysis.
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About Air Mauritius
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Air Mauritius Overview | |
|---|---|
| Parent Company |
Air Mauritius Holdings Ltd |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Mauritius – It’s a pleasure |
| USP |
Quality Service |
| Air Mauritius STP | |
| Segmentation |
Customers looking for safety/punctuality |
| Target Market |
Middle class/ Upper middle class/ Business men |
| Positioning |
Safety and Security at affordable prices |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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