LAN Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 2126

SWOT Analysis of LAN Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

LAN Airways

Parent Company

LATAM Airlines group





Tagline/ Slogan

The charm of flying


One of the oldest airline in operation today



Business men / Leisure travelers

Target Group

Upper middle class


Premium airline

SWOT Analysis


1. With a fleet size of150+ it serves 30+ international destinations
2. It has a unique cargo-passenger integration with cargo making up of nearly one-third of its revenue
3. It operates as a no frills airline in the domestic Chilean market and hence its demand is drastically increasing over the years

4. It has a unique association with JetBlue wherein customers can buy only one ticket and enjoy travelling on JetBlue and LAN to number of destinations


1. It has a very well established Cargo service but it is underutilized in the domestic market
2. Though the airline is a big player in Latin American market, it has a weak presence in Asia


1. Leverage acquisition of AIRES, the second largest carrier of Colombia
2. Additional revenue from  increasing international cargo traffic
3. It has 100+ subsidiaries and revenue from each of them can be used to further expand business in Asian market


1. The airline is dealing with cargo-price fixing investigations
2. Intense competition specially form LCCs
3. Rising aviation fuel prices



1. Air France
2. Aerovias de Mexico
3. American Airlines


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