United Continental Holdings SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 10073
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SWOT Analysis of United Continental Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Continental Holdings

Parent Company

United Continental Holdings, Inc

Category

International

Sector

Airlines

Tagline/ Slogan

Let's fly together; Work hard, fly right

USP

Largest airline holding company in the world

STP

Segment

Business / Leisure travelers / Luxury seekers

Target Group

Upper middle class / HNIs

Positioning

Premium airline with high quality of service

SWOT Analysis

Strengths

1. It is the parent company of two world class, dominant players in the airline industry; United Airlines and Continental Airlines
2. It is a very trusted brand
3. It is the founding member of Star Alliance
4. UCH's United is the largest U.S. carrier to the People’s Republic of China and maintains a large operation throughout Asia

5. Has an employee strength of over 85,000+

Weaknesses

1. Weakening financial performance is a concern
2. Heavy dependence on third party providers, many of the operations such as customer care, aircraft maintenance, aircraft fueling are outsourced

Opportunities

1. Growing U.S airline industry, U.S. airline industry and global airline industry

2. Increasing disposal income of people leading to increased demand for air travel
3. Global penetration trying to tap global customers

Threats

1. Competition from a number of Airlines targeting U.S market and Price discounting
2. Increasing cost of Aviation fuel
3. Strong union of employees may lead to strikes and flight cancelations

Competition

Competitors

1. AMR Corporation
2. Lufthansa
3. Delta Airways


The table above concludes the United Continental Holdings SWOT analysis along with its marketing and brand parameters.

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