Kingfisher Red SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 3097
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SWOT Analysis of Kingfisher Red with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kingfisher Red (Air Deccan)

Parent Company

United Breweries Group

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

The Choice is Simple

USP

Lowest Price

STP

Segment

Cost Conscious Passengers

Target Group

Lower Middle Class / Middle Class

Positioning

Low Cost No Frills

SWOT Analysis

Strengths

1. Strong backing by the Promoters
2. LCC segment is ever growing in the country
3. Only LCC providing meals on board

4. Leveraging brand presence of Kingfisher Airlines

Weaknesses

1. Heavy Debt of Kingfisher Airlines affecting operations

2. Limited number of route and destinations compared to market leaders

3. It has less market share in the Indian industry

Opportunities

1. Middle Class taking to the skies

2. Increasing destinations and reach 

Threats

1. Strong competition in LCC segment
2. Rising Fuel Costs
3. Rising Labour Costs

Competition

Competitors

1.Indigo
2.Spicejet
3.Go Air
4.JetKonnect


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