SpiceJet SWOT Analysis, USP & Competitors

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SWOT Analysis of SpiceJet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SpiceJet

Parent Company

Spice Jet

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

Flying for everyone; Get More When You Fly

USP

Lowest Price

STP

Segment

Cost Conscious Passengers

Target Group

Lower Middle Class / Middle Class

Positioning

Low Cost No Frills

SWOT Analysis

Strengths

1. Strong backing by the Promoters
2. LCC segment is ever growing in the country

3. One of the largest low cost carriers in India

4. Has a reach to around 35 Indian destinations

5. Good presence in the market due to its branding and advertising

Weaknesses

1. Low market share due to presence of significant competition

2. Has limited destinations and no international presence

Opportunities

1. Middle Class taking to the skies

2. More opportunities to grow on popular routes and destinations

3. International tie-ups would boost brand image and reach

Threats

1. Strong competition in LCC segment
2. Rising Fuel Costs
3. Changing govt policies

Competition

Competitors

1.Indigo Airlines
2.KingFisher Red
3.Go Air
4.JetKonnect



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