SpiceJet SWOT Analysis, USP & Competitors

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SWOT Analysis of SpiceJet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SpiceJet

Parent Company

Spice Jet

Category

Indian domestic sector

Sector

Airlines

Tagline/ Slogan

Flying for everyone; Get More When You Fly

USP

Lowest price air tickets by Spicejet with efficient services

SpiceJet STP

Segment

Cost Conscious Passengers

Target Group

Lower Middle Class / Middle Class

Positioning

SpiceJet offers low cost tickets with no frills

SpiceJet SWOT Analysis

Strengths

1. SpiceJet has strong backing by its promoters
2. LCC segment is ever growing in the country

3. SpiceJet is one of the largest low cost carriers in India

4. Has a reach to around 35 Indian destinations

5. Good presence in the market due to its branding and advertising

6. SpiceJet has got an interactive website allowing bookings, hotels etc

7. Presence of the brand on ticket booking websites has helped the business grow

Weaknesses

1. Low market share of SpiceJet due to presence of significant competition

2. Has limited destinations and no international presence

Opportunities

1. Middle Class taking to the skies is a huge opportunity for SpiceJet

2. More opportunities to grow on popular routes and destinations

3. International tie-ups would boost brand image and reach

Threats

1. Strong competition in LCC segment
2. Rising Fuel Costs can decrease margins for SpiceJet
3. Changing govt policies and international pressure affects brand operations

Competition

Competitors

1. Jet Airways

2. Indigo Airlines

3. Air India

4. Go Air

5. Vistara


The table above concludes the SpiceJet SWOT analysis along with its marketing strategy and brand parameters.

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