Mudra Communications SWOT Analysis, USP & Competitors

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SWOT Analysis of Mudra Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mudra Communications

Parent Company

Omnicon Group

Category

Advertising, communications and brand management

Sector

Advertising

Tagline/ Slogan

-

USP

India’s largest integrated marketing communications and services network

STP

Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Three agencies, six specialist groups and eleven strategic business units offer their expertise under four disciplines

SWOT Analysis

Strengths

1. Strong network in India

2. Strong workforce of 1100 employees

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Expertise and experienced workforce

Weaknesses

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Competition

Competitors

1.WPP group
2.Publicis Group
3.Interpublic Group



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