Hinterland Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 592
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SWOT Analysis of Hinterland Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hinterland Aviation

Parent Company

Trailfinders (UK)

Category

International

Sector

Airlines

Tagline/ Slogan

Anytime, Anywhere

USP

Quality of service and safety at cost-effective prices

STP

Segment

Australian National Travellers

Target Group

Middle Class/Upper Middle Class

Positioning

Low Cost carrier

SWOT Analysis

Strengths

1. Complete ownership of assets – aircrafts, tooling, hangar & terminal
2. Customized packages for tourists – flexible schedules
3. Tie-ups with resorts, mines and dive-boats
4. Experience of and approvals for aircruising flights, aerial photography & survey flights

Weaknesses

1. Small fleet size – 14 planes with combined passenger capacity of 125
2. Highly dependent on domestic tourists
3. Absence in regions except North-east Australia

Opportunities

1. Expansion of fleet size and services – increase of regular flights
2. Expansion in rest of Australia
3. Tie-ups with remote resorts in Australia for travel arrangements of tourists

Threats

1. Domestic competitors – customers not loyal to airlines and choose the lowest prices
2. Entry of private charter services of established players

Competition

Competitors

1. EDWARDS AVIATION AIR CHARTER AUSTRALIA
2. QANTAS
3. SKYTRANS



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