National Jet Systems SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 492
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SWOT Analysis of National Jet Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Jet Systems

Parent Company

Cobham plc

Category

Domestic

Sector

Airlines

Tagline/ Slogan

Connecting and Protecting the Nation

USP

Leading private charter services

STP

Segment

Customers looking for private charter services

Target Group

Upper Middle Class/Business Class/Australian Custom Services

Positioning

Customized charter and freight services

SWOT Analysis

Strengths

1. Strong in-house technical expertise and innovation
2. Contracts with Australian Custom Services for surveillance
3. Tie-up with Qantas and corporates such as Santos, Rio Tinto, BHP Billiton, Chevron and Minara Resources

4. Jets for unsealed runways

Weaknesses

1. No scheduled flights except Qantaslink operations
2. Revenues depend on tourists corporates, and hence subject to uncertainty

Opportunities

1. Expansion of scheduled flights
2. Use of freight and charter services for Asia-Pacific region

Threats

1. Rising fuel costs and labour costs
2. Breakup of Qantaslink – contract with Qantas due to government regulations

Competition

Competitors

1. Hinterland Aviation
2. Virgin Australia
3. Skytrans

 


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