Pearl Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 714
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SWOT Analysis of Pearl Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pearl Aviation

Parent Company

Paspaley Pearling

Category

Domestic

Sector

Airlines

Tagline/ Slogan

Fly smarter, fly charter

USP

Charter services for a wide range of customers and applications

STP

Segment

Customers looking for private charters

Target Group

Corporates, Medivac operations, search and rescue, minesite commute and sporting events

Positioning

Charters for everyone – a wide range of prices and services

SWOT Analysis

Strengths

1. Large civil contracts with local and federal governments, Defence Department and International Agencies
2. Self-owned flight centre that provides goods transport, aircraft parking facilities

3. Specialised medical service planes
4. Extensive product line (types of planes) as carriers

Weaknesses

1. Only charter flights and no scheduled flights
2. Dedicated planes to medical service cause an uncertainty in utilization

Opportunities

1. Entry into scheduled domestic flights
2. Increasing the fleet size and expanding to other regions

Threats

1. Intense competition from other low cost carriers
2. Government contracts could be taken by other charters(Adagold Aviation)

Competition

Competitors

1. Adagold Aviation
2. Edwards Aviation Air Charter Australia
3. Skypac



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