SEAIR Pacific SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 559
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SWOT Analysis of SEAIR Pacific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SEAIR Pacific

Parent Company

SEAIR Pacific

Category

Domestic

Sector

Airlines

Tagline/ Slogan

Let us take you to the Great Barrier Reef and beyond!

USP

Eco-friendly charter services

STP

Segment

Customers looking for private charters

Target Group

Corporates, minesite commute, tourists and freight

Positioning

Low cost eco-friendly charters

SWOT Analysis

Strengths

1. Eco-certified planes add to the customer attractiveness of the airlines
2. Largest operator in the Queensland region

3. Strong in-house technical expertise and maintenance staff

4. The company offers charter services for special occasions, freight

Weaknesses

1. Only charter flights and no scheduled flights
2. Operates in Queensland region only so customers flying out of the region can’t take the charter services

Opportunities

1. Entry into scheduled domestic flights
2. Increasing the fleet size and expanding in other Australian regions

Threats

1. Intense competition from other low cost charters
2. Rising labour costs

Competition

Competitors

1. Adagold Aviation
2. Skytrans
3. Hinterland Aviation

 


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