ABX Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1465
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SWOT Analysis of ABX Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ABX Air

Parent Company

Air Transport Services Group, Inc.

Category

International

Sector

Cargo Airlines

Tagline/ Slogan

Your most reliable charter solution

USP

Flies express cargo routes for customers in the U.S. and around the world. ABX Air also offers a variety of airline-related training, including dispatch training, flight training, and simulator time.

STP

Segment

Cargo carriers, chartered flights, training and flight support

Target Group

Companies, airlines  and freight carriers

Positioning

Economical choice than other carriers

SWOT Analysis

Strengths

1. Among the top three air express company in the U. S. A
2. Operates only privately owned air cargo airport in the world
3. Low maintenance and operational costs due to own airport

4. Tracking systems enable customers to track products and increases customer satisfaction

5. It also provides training and flight support services

Weaknesses

1.High dependence on DHL (DHL is its main customer)
2.Private ownership can be a concern in operations
3.Cost structure due to own airport with increasing labour and maintenance costs

Opportunities

1.Growing air cargo market is an opportunity
2.Increasing the companys reach through alliances and tie-ups

Threats

1. Volatility in crude oil costs
2.Political turmoil in different parts of the world
3.Increasing competition from rival airlines like Atlas air

Competition

Competitors

1.Atlas Air
2.Airnet systems
3.Evergreen holdings



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