New England Airline SWOT Analysis, USP & Competitors
Posted in Airlines, Total Reads: 556
SWOT Analysis of New England Airline with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
New England Airline
New England Airlines, Inc.
Block Island’s residential airline
Economic travel to Block Island
People living in Block Island
Middle and Upper Middle Class people
Fast and economic travel to Block island
1. Daily schedule of flights to Block Island 2. Private owned entity gives more operational stability 3. Less operation costs shows management efficiency 4. Only scheduled airline with its primary bases of operation in Rhode Island.
5. Good regional presence alongwith efficient services
1.Limited service line and flights 2.Dependence on customers flying to Block island 3.Limited destinations means less market share
1.Only other way to islands is by ferry which takefs longer time 2.People moving away from ferry to airlines
1.Increasing fuel prices is a concern 2.Increasing operating costs is a challenge 3.Competition from competitors
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