New England Airline SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 647
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SWOT Analysis of New England Airline with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New England Airline

Parent Company

New England Airlines, Inc.

Category

Regional

Sector

Airline

Tagline/ Slogan

Block Island’s residential airline

USP

Economic travel to Block Island

STP

Segment

People living in Block Island

Target Group

Middle and Upper Middle Class people

Positioning

Fast and economic travel to Block island

SWOT Analysis

Strengths

1. Daily schedule of flights to Block Island
2. Private owned entity gives more operational stability
3. Less operation costs shows management efficiency
4. Only scheduled airline with its primary bases of operation in Rhode Island.

5. Good regional presence alongwith efficient services

Weaknesses

1.Limited service line and flights
2.Dependence on customers flying to Block island
3.Limited destinations means less market share

Opportunities

1.Only other way to islands is by ferry which takefs longer time
2.People moving away  from ferry to airlines

Threats

1.Increasing fuel prices is a concern
2.Increasing operating costs is a challenge
3.Competition from competitors

Competition

Competitors

1.Turbo prop
2.Celeberity jet charter

 

The table above concludes the New England Airline SWOT analysis along with its marketing and brand parameters.

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