Omni Air International SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 608
Advertisements

SWOT Analysis of Omni Air International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Omni Air International

Parent Company

Omni Air International, Inc.

Category

International

Sector

Charter Airlines

Tagline/ Slogan

We know Aviation

USP

Best Airline for premium charter service offering latest technology

STP

Segment

Airlines ,companies and individuals with charter plan requirements

Target Group

High Income consumers and business companies  and airlines

Positioning

Premium Charter Service

SWOT Analysis

Strengths

1. First U.S. non-scheduled air carrier to achieve IOSA registration, the industry’s benchmark for global safety management.
2. Second U.S. airline to obtain 180-minute ETOPS certification “out of the box.”
3. Consists of modern fuel efficient fleets which reduces operational costs

4. Apart from cargo operations the company is also into charter

Weaknesses

1.Rapidly changing technology implies greater cost to keep up the premium positioning
2.Forming of new patriot team may lead to dilution in brand equity

Opportunities

1. Growing demand for superior charter service
2.Forming relationship with freight carriers like DHL to carry cargo
3.Changing demographics and economic scenario shifting macro economic trend in favor of charter planes

4.Formation of New Patriot team with other airlines will help in grow business

Threats

1. Volatile aviation fuel costs
2. Increasing labour costs is a concern for an already small workforce
3.Inceasing maintenance costs

4.New luxury buses giving airlines run for money

Competition

Competitors

1.Global Aviation holdings
2. Miami Air International
3.Evergreen holdings

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: