SWOT Analysis of Polar Air Cargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Polar Air Cargo
Atlas Air Worldwide Holdings
Polar Air’s 98% on-time commitment is unique in the industry
Scheduled and chartered freight services
Freight companies and airlines
Premium, on time service
1. Largest fleet of Boeing 747 freighters among U.S. scheduled all-cargo carriers. 2. DHL express owns substantial part and hence provides good business 3. Commitment to operate flights 98% on time – every time 4. Strong existing distribution and sales networks
5. It has won awards in the areas of Performance, Customer Service, Value, Information Technology and Overall Quality
1.Diversification of parent company Atlas air may affect Future debt rating and future profitability 2.Extremely competitive market means less market share
1. With airfreight industry leader Atlas Air Worldwide Holdings, Inc. as its majority shareholder, good opportunity to diversify into ACMI 2.With DHL as anchor customer , can explore other avenues for revenue generation and have started non-stop Tokyo – Cincinnati services 3. Continued growth of DHL and our other freight forwarder customers in the intra-Asia region.
1.Underperformance of international cargo market 2.Volatile fuel costs 3.Political turmoil in different parts of the world
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