Polar Air Cargo SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 687
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SWOT Analysis of Polar Air Cargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Polar Air Cargo

Parent Company

Atlas Air Worldwide Holdings

Category

International

Sector

Cargo Airlines

Tagline/ Slogan

-

USP

Polar Air’s 98% on-time commitment is unique in the industry

STP

Segment

Scheduled and chartered freight services

Target Group

Freight companies and airlines

Positioning

Premium, on time service

SWOT Analysis

Strengths

1. Largest fleet of Boeing 747 freighters among U.S. scheduled all-cargo carriers.
2. DHL express owns substantial part and hence provides good business
3. Commitment to operate flights 98% on time – every time
4. Strong existing distribution and sales networks

5. It has won awards in the areas of Performance, Customer Service, Value, Information Technology and Overall Quality

Weaknesses

1.Diversification of parent company Atlas air may affect  Future debt rating and future profitability
2.Extremely competitive  market means less market share

Opportunities

1. With airfreight industry leader Atlas Air Worldwide Holdings, Inc. as its majority shareholder, good opportunity to diversify into ACMI
2.With DHL as anchor customer , can explore other avenues for revenue generation and have started  non-stop Tokyo – Cincinnati services
3. Continued growth of DHL and our other freight forwarder customers in the intra-Asia region.

Threats

1.Underperformance of international cargo market
2.Volatile fuel costs
3.Political turmoil in different parts of the world

Competition

Competitors

1.Cathay Pacific Airways Ltd
2.Delta Airlines Inc



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