SWOT Analysis of Southern Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Oak Hill Capital Partners
Specializing in long – haul , heavy lift operations for ACMI and charter customers
Provides a wide range of services including long-term ACMI (Aircraft, Crew, Maintenance, Insurance), air cargo solutions, on-demand charters and humanitarian relief flights
Cargo Carriers and solutions, ACMI(Aircraft, crew, maintenance, insurance) ,
Companies, airlines and governments who want cargo solutions
Provides greater flexibility, responsiveness and value
1. World’s only ACMI provider of 777 freighters 2. Dedicated exclusively to global air cargo for over decades 3. Large variety of fleet to meet different service requirements 4. Multiple year contract with DHL Aviation 5.
5. Also provides on-demand charters and military relief flights
1.Financial restructuring and voluntarily filed for Chapter 11 bankruptcy protection 2.Dependency on government for business( 40% of revenue from government operations).
1. Contract extension to continue flying cargo across the world for DHL 2.Financial restructuring and shifting of location after emerging from bankruptcy has given it renewed vigour
1. Stagnant international freight market 2. Decline in business from the U.S. Department of Defense
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