Thomas Cook Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 3965
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SWOT Analysis of Thomas Cook Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Thomas Cook Airlines

Parent Company

Thomas Cook Group

Category

International

Sector

Airlines

Tagline/ Slogan

Let’s go!

USP

Specialization in providing family package holidays.

STP

Segment

Leisure and holiday travelers.

Target Group

Families seeking to go on vacations during holidays, mostly Europe based

Positioning

Value for money and great in-flight experience

SWOT Analysis

Strengths

1. Oldest travel company in the UK
2. Vertically integrated company operating in hotel and travel agency markets as well
3. Experienced business units

4. Customization and flexibility features are available for designing holiday packages as per needs of individuals

5. Nearly 100 destinations covered catering to nearly 7 million customers

Weaknesses

1. Persisting long-term debt making it more susceptible to market fluctuations
2. Continued growth of competition means limited market share

Opportunities

1. Online booking for combined tour packages
2. Growing demand worldwide
3. Recent quarter earnings show positive financial turnaround possible with cost saving initiatives

Threats

1. Eurozone economic uncertainty
2. Lower profitability
3. Growing competition from low-cost carriers

Competition

Competitors

1. British Airways Limited
2. Virgin Atlantic
3. Titan Airways

 


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