Spirit Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 4822
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SWOT Analysis of Spirit Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spirit Airlines

Parent Company

Spirit Airlines, Inc.

Category

Domestic

Sector

Airlines

Tagline/ Slogan

The ultra-low cost airline of the Americas

USP

Extremely low cost airline carrier

STP

Segment

Price sensitive travelers

Target Group

Middle class, students, solo travelers

Positioning

Cheap tickets with no frills

SWOT Analysis

Strengths

1. Affordable pricing gives it a cost advantage
2. Well-known brand in the region
3. Offers loyalty program for customer retention
4. More seat-size as compared to other low cost carriers

5. Apart from US it operatea in Mexico, Latin America and Caribbean

Weaknesses

1. No in-flight entertainment and catering services
2. Operational across limited destinations
3. Extra fees for baggage (no baggage allowance)

Opportunities

1. Positive outlook of US economy
2. Technological advancements can help provide in-flight entertainment cheaply and improve the overall experience
3. Growing popularity of low fare airline travel

Threats

1. Fuel price increase a threat to low-cost operations
2. Outdated technology compared to big players

3. Service quality leading to loss of customers

Competition

Competitors

1. Southwest Airlines
2. JetBlue
3. Frontier

 


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