Scenic Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 643
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SWOT Analysis of Scenic Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Scenic Airlines

Parent Company

Grand Canyon Airlines

Category

Aerial Tour Operator

Sector

Airlines

Tagline/ Slogan

Gateway to the National Parks and beyond!

USP

Largest and most experienced aerial tour operator in the world

STP

Segment

Tourists visiting the Grand Canyon

Target Group

High income individuals, families going on vacations

Positioning

Unmatched sightseeing of the Grand Canyon

SWOT Analysis

Strengths

1. Great customer loyalty shows good customer service
2. Received “TripAdvisor Certificate of Excellence” for great customer service
3. Niche market with low competition

4. Strong presence of parent brand Grand Canyon airlines

Weaknesses

1. Tours originate from only a limited number of locations

2. The helicopter portion of the combination trip is anticlimactic and not worth the extra money.
3. The plane does not actually “fly over” the Grand Canyon; it is restricted air space and no company is allowed to do this.
4. Tours are run on a very tight schedule and those adding “extras” are often left with little time to sightsee at the Canyon itself.

Opportunities

1. Tie-ups possible with regular airlines to increase the number of originating locations
2. Packages combining options with increased flexibility can drive up the demand

Threats

1. Economic downturn poses a significant threat to reduction in tourism activities
2. Delay of flights due to few individuals can drive down customer satisfaction

Competition

Competitors

1. Westwind Air Service
2. Las Vegas Air Charters

 


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