Grand Canyon Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 644

SWOT Analysis of Grand Canyon Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grand Canyon Airlines

Parent Company

Grand Canyon Airlines


Aerial Tour Operator



Tagline/ Slogan

With Grand Canyon Airlines, Your Memories are Cleared for Takeoff!


World's oldest, most experienced air tour company in continuous operation since 1927.



Tourists visiting the Grand Canyon

Target Group

High income individuals, families going on vacations


Unmatched sightseeing of the Grand Canyon

SWOT Analysis


1. Niche market with low competition
2. Great customer feedback
3. Collaborations with helicopter and bus service providers

4. Unique in offering tour packages for sight seeing around the Grand Canyon


1. Tours originate from only a limited number of locations

2. The helicopter portion of the combination trip is anticlimactic and not worth the extra money.
3. The plane does not actually “fly over” the Grand Canyon; it is restricted air space and no company is allowed to do this.
4. Tours are run on a very tight schedule and those adding “extras” are often left with little time to sightsee at the Canyon itself.


1. Tie-ups possible with regular airlines to increase the number of originating locations
2. Packages combining options with increased flexibility can drive up the demand


1. Economic downturn poses a significant threat to reduction in tourism activities
2. Delay of flights due to few individuals can drive down customer satisfaction

3. Online customer reviews drive demand of tourism packages in today’s world and need to be managed properly



1. Westwind Air Service
2. Las Vegas Air Charters



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