Airlink SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 763
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SWOT Analysis of Airlink with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Airlink

Parent Company

SA Airlink Ltd.

Category

Regional

Sector

Airline

Tagline/ Slogan

Freedom of the African Sky

USP

South Africa’s leading regional feeder airline

STP

Segment

All-purpose local travelers

Target Group

Business/leisure/casual local travelers

Positioning

Cheap flights to smaller towns and cities in SA

SWOT Analysis

Strengths

1. Member of “Star Alliance”
2. Twenty-eight destinations in the SADC sub-region – offering more local destinations than any other airline.
3. Member of the South African Airways Frequent Flyer Programme "Voyager".
4. 3500 flights per months

5. Strong presence in the South African airline industry

Weaknesses

1. The aircrafts are not spacious and fleet is comparatively smaller
2. Operational efficiency is low and incidents have also caused brand image damage
3. Weak profitability

Opportunities

1. Improving economic landscape of Africa
2. Growing need for air travel due to unrest on land areas
3. Growing income of population leading to increased demand of quality service

Threats

1. Entry of established players into Africa
2. Growing competition among regional players
3. Rising costs due to fuel price hikes

Competition

Competitors

1. South African Airways
2. Interair South Africa
3. CEM Air

 


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