AirTanker SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 915
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SWOT Analysis of AirTanker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AirTanker

Parent Company

Cobham plc, EADS, Rolls-Royce plc, Thales UK and VT Group plc

Category

Domestic

Sector

Airlines

Tagline/ Slogan

-

USP

Unique charter services across UK

STP

Segment

Air force contractor

Target Group

Royal Air Force(RAF), UK

Positioning

Charter flights for military support

SWOT Analysis

Strengths

1. Exclusive contractor to RAF

2. Strong in-house technical expertise
3. Options of aerial refueling, military medevac and military cargo

4. Strong presence and services in UK

Weaknesses

1. Small fleet size and small market share
2. RAF is the only customer means limited clientle

Opportunities

1. Expansion of fleet size
2. Entry into private passenger travel

Threats

1. Cancellation of contract by RAF

2. Competition from bigger aviation brands

Competition

Competitors

1. British Airways
2. Local transport


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